sara fraser

Penguin 2.0: Get your house in order

Penguin 2.0: Get your house in order

Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,

Is Content a Commodity?

Is Content a Commodity?

If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with

The web analytics mire: What matters, what doesn’t, and how you can stop spinning

The web analytics mire: What matters, what doesn’t, and how you can stop spinning

I despise web analytics. Does that surprise you? Maybe, if we’ve never met and you don’t know that I’m an

Content That Connects: Part Deux

Content That Connects: Part Deux

read part one I’m in the business of content marketing. When I’m not doing that, I’m in the business of

The 2 Most Important Questions (Ever)

The 2 Most Important Questions (Ever)

A few weeks ago I read an article on LinkedIn, “Two Questions You Should Ask Yourself Every Morning” by Greg

Audacious storytelling, branding, and why you shouldn’t buy this jacket

Audacious storytelling, branding, and why you shouldn’t buy this jacket

Seth Godin writes on his blog, “Unanimity is impossible unless you are willing to be invisible. We can be unanimous

5 Best Ways to Create Content that Connects

5 Best Ways to Create Content that Connects

read part two Good content drives better business. If you write it (well), design it (well), and disseminate it (well)

No More One-Night Stands (Ending the Conversions Obsession)

No More One-Night Stands (Ending the Conversions Obsession)

Just wrapped up the keynote talk at SES San Francisco (@SESConf) with Avinash Kaushik, Google’s Digital Marketing Evangelist. Enigmatic guy,

Small Business Digital Strategy 101: Attract, Retain, Engage

Small Business Digital Strategy 101: Attract, Retain, Engage

In the first half of 2012, small business spending on IT grew by 6%. More and more, small businesses are