Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Digital Customer Service and the Demise of the Greeter

Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore.  Well, perhaps in some locations,

Digital Customer Service and the Demise of the Greeter
How to Write for Mobile Sites

How to Write for Mobile Sites

A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your

Quality Content & Constant Consideration

Quality Content & Constant Consideration

Generation C & Constant Consideration The friendly folks at Google launched Think Insights a few weeks back, giving online marketers

Poor Web Content = Missed Opportunities

Poor Web Content = Missed Opportunities

I was talking with a banker friend at Crossfit this week during my usual 6am workout, and he began asking

Are You Ready for the Future

Are You Ready for the Future

Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced

5 Tips for Optimizing Facebook’s Graph Search for Marketing

Anytime a major social media brand rolls out a new product, businesses take note. This time, the response is warranted.

5 Ways to Stifle Creativity in the Workplace

At EVG, the role of creativity in the workplace has always been well established—after all, we work in an industry

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Rumor has it that Facebook is tinkering with hashtags. And it really is just a rumor at this point. Facebook

Content That Connects: Part Deux

Content That Connects: Part Deux

read part one I’m in the business of content marketing. When I’m not doing that, I’m in the business of

Eric Ingrand Visits ITB Berlin

Eric Ingrand Visits ITB Berlin

EVG’s Eric Ingrand was recently in attendance at ITB Berlin 2013.  He reports on his experience, the state of the

How Does Search Work?

How Does Search Work?

On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all