Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

read part two Good content drives better business. If you write it (well), design it (well), and disseminate it (well)

As with everything in life, balance is the key to success. And the key to a successful online strategy is

When news broke this week about Google’s purchase of Frommer’s online travel guides, the immediate discussions around here involved how

Just wrapped up the keynote talk at SES San Francisco (@SESConf) with Avinash Kaushik, Google’s Digital Marketing Evangelist. Enigmatic guy,

Embracing New Strategies for the Social Media Era Check Google yourself, and you’ll find countless articles proclaiming SEO is dead.

Several months ago at SES NYC, I had the opportunity to attend a session led by Jon Ball of Page

The old rules of journalism are enjoying something of a rebirth in the world of content marketing according to a

In the first half of 2012, small business spending on IT grew by 6%. More and more, small businesses are

Recent Google algorithm updates have put webmasters on alert as to why their sites may have lost ranking—or proactively looking

I read a great article over at Remarkablogger, and Matt Hooper’s premises mirror what we tell our clients time and

We’ve laughed at the commando antics of the penguins in Madagascar, and were touched by their story in The March