Strategy
Search & Content Optimization – 20 SEO Best Practices
Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process
10 Digital Marketing Nuggets from iMedia UK 2013
Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other
Musical Content Without a Price Tag
You just created a website for your business, but as you browse through it you find that the content is
The web analytics mire: What matters, what doesn’t, and how you can stop spinning
I despise web analytics. Does that surprise you? Maybe, if we’ve never met and you don’t know that I’m an
Throw Tradition Out the Window
Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return
Digital Customer Service and the Demise of the Greeter
Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore. Well, perhaps in some locations,
Poor Web Content = Missed Opportunities
I was talking with a banker friend at Crossfit this week during my usual 6am workout, and he began asking
5 Ways to Stifle Creativity in the Workplace
At EVG, the role of creativity in the workplace has always been well established—after all, we work in an industry
Content That Connects: Part Deux
read part one I’m in the business of content marketing. When I’m not doing that, I’m in the business of