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Preparing for Black Friday (Week) Marketing

Preparing for Black Friday (Week) Marketing

It’s almost here. Black Friday. If you love a good deal, it’s the day you’ve been waiting for the whole

Three Things My Kids Taught Me about Digital Marketing

Three Things My Kids Taught Me about Digital Marketing

Sara’s right: we probably should get it together. I have two from Generation Z myself. One’s a nine-year-old, and the other’s

Crock-Pot® Nonsense: A Lesson in Untrustworthy Content

Crock-Pot® Nonsense: A Lesson in Untrustworthy Content

Have a seat or something, because I am about to blow your mind: The Internet is really, really big. Ok,

Pick Your Poison—Four Nightmarish Content Marketing Mistakes

Pick Your Poison—Four Nightmarish Content Marketing Mistakes

I’ll admit, when I decided to write a Halloween-related post for the blog, I was most excited about shamelessly showing

Diverse Content for a Diverse Audience

Diverse Content for a Diverse Audience

As the month set aside to commemorate LGBT History, Disability Employment Awareness and Filipino American History, October marks the perfect

Facebook Releases Safety Check

Facebook Releases Safety Check

Facebook was founded on the premises of keeping people connected. Now, Facebook has even furthered its features with a new

Let’s Talk Business: Content Marketing on LinkedIn

Let’s Talk Business: Content Marketing on LinkedIn

What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick

Blog Titles and Calls to Action: Aim for Truth in Titles and FIBs in CTA

Blog Titles and Calls to Action: Aim for Truth in Titles and FIBs in CTA

With millions of blogs being published online every day, it’s vitally important to create an experience for your target audience