Writing Tips and Tricks

Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content

When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go

With all the hullabaloo about “fake news,” it’s more important than ever for publishers of online content to ensure that

Let’s face it, sometimes, the unexpected happens at the worst time. A summer storm causes an electrical outage; your best

It’s one thing to write great content, it’s another thing entirely to make sure that your audience reads and understands

Personal or Business Blog? Have you really wanted to start a blog for your business, or maybe even a personal

From misspelled names to phrases that double as innuendos, we’ve all seen a marketing or content writing mistake at some

How many times has it happened that you really want to write something but keep staring at the blank page

According to the Content Marketing Institute’s annual research, more than 80% of B2B marketers are pumping out content marketing like

I do not identify as a writer. I do write. I have written. But it’s not what I do best.