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Lessons from Boston

The first Manufacturing Marketing Innovation conference sponsored by EnVeritas Group, Clemson University, Merge and PR Newswire took place on April

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Throw Tradition Out the Window

Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return

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Are You Ready for the Future

Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced

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Google as Publisher? Why Not?

When news broke this week about Google’s purchase of Frommer’s online travel guides, the immediate discussions around here involved how