Lessons from Boston
The first Manufacturing Marketing Innovation conference sponsored by EnVeritas Group, Clemson University, Merge and PR Newswire took place on April
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Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of
Throw Tradition Out the Window
Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return
How to Write for Mobile Sites
A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your
Eric Ingrand Visits ITB Berlin
EVG’s Eric Ingrand was recently in attendance at ITB Berlin 2013. He reports on his experience, the state of the
Read on Reddit and Up Your Marketing Game
My college friend—an aspiring musician—was attending school to become a teacher, having given up on the dream of a musical
Launch Your Blog: A Content Marketing Cheat Sheet for Hoteliers
Search engines like content. In particular, Google rewards websites that have original, well-written content with a higher PageRank. But more
A Moving Target: Content Marketing for Mobile Apps
A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving
Five SEO Resolutions You Won’t Want To Break
It’s January and time to make a few resolutions for 2013. With the best of intentions, we promise to lose
The Mobile Content Era: Are You Paying Attention?
As with everything in life, balance is the key to success. And the key to a successful online strategy is
Small Business Digital Strategy 101: Attract, Retain, Engage
In the first half of 2012, small business spending on IT grew by 6%. More and more, small businesses are