Engagement & Innovation: The New Battleground in Marketing
Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,
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The Content Marketing Cupcake: 4 Key Ingredients
The cupcake. That sweet, iced goodie that continues to evolve in the baked treat industry and that spans our cravings
Catching Content: Top 10 Attributes of Viral Marketing Campaigns
What do the Old Spice Man, the Evian babies and the Chipotle Scarecrow all have in common? We’ve all seen
Content Marketing Comes of Age
Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,
Content Marketing in the Age of the Customer
Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it
10 Tips for Marketing Your Business Internationally
At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.
Small Businesses and Social Media
I often talk to small business owners or employees who ask about social media. “How do I find time for
An Explosive Love Affair – Books, Readers and Digital Marketing
This weekend heralded National Book Lovers Day. Like pretty much everything in the known universe, the world of books has
My Favorite Content Marketing Blogs
As content marketers, it’s critical that we keep up with the latest news and best practices. One of the easiest
Pros and Cons of Multiple Social Media Managers for a Company
Between the tweets, hashtags and pins, you may find yourself wishing you had a dozen social media gurus to run
Bush’s Baked Beans: A Tasty Interactive Marketing Strategy
It’s National Baked Beans Month July is National Baked Beans month, so it’s only natural that I highlight this pantry