GE Raises the Bar for B2B Content Marketing
There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of
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There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of
As content marketers, it’s critical that we keep up with the latest news and best practices. One of the easiest
Pinterest Introduces Place Pins As I was devouring a bowl of cereal this morning, I overheard someone on the
You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed
I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision
Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a
During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,
As the fall weather creeps over the country (except for Florida), college football fans everywhere are donning the colors of
Close your eyes and take a moment to mentally run through the content on each of the pages on your
Ok, so at this point most of the social sphere is familiar with the “new” kid on the block. SlideShare,
It seems that everywhere you look, whether it’s on television, a print ad in a magazine, or while browsing the