Owned media is everything that belongs to your brand. It’s your website and its content, your social media posts and accounts, your images, and your videos. In short, owned media is anything you’ve created to share the message of your brand.
- Your website content seamlessly guides users through the buyer’s journey.
- Your blog is updated regularly with thorough, authoritative content that reaches users at all stages of the sales funnel.
- Your social media channels are active and engaging.
- Your content is translated and localized for the users who consume it.
- Everything on your website is user-focused, meeting the needs of site visitors and relying on current SEO best practices to rank well in organic search.
That’s a lot to keep up with, and it’s what EVG does best! We specialize in building a cohesive strategy and then deploying it across all avenues of your owned media. We use the industry’s best analytics tools to measure the results of our efforts, gather insights, and report back to you. We then offer recommendations to stay the course or pivot. And our user-friendly dashboards keep you in the loop during the whole process.