What is paid media?
Paid media is an important part of a complete marketing strategy. Whether you choose digital or traditional ads, paid media puts your message in front of the right audience at the right time. EVG can manage your pay-per-click campaigns (PPC), social media ads, press releases, influencer marketing, and other forms of purchased marketing. If you prefer traditional ads, we’ve got that covered as well.
Relying solely on your organic content to reach everyone interested in your message is becoming increasingly difficult. Our strategists excel at adapting to the sudden changes in algorithms and new rules from the major players: Google and Facebook.
Instead of casting a wide net in search of an audience, EVG takes a more precise approach to putting your ad in front of the right audience. We “microtarget” by leveraging specific demographics to match your message to their interests.
Our digital marketing solutions place emphasis on the details to help you achieve a higher ROI because your message is being seen by highly motivated users who want to engage with you.