What Is Content Licensing?
Content licensing is a formalized agreement that allows one company to use another company’s copyrighted assets for a certain amount of time for a fee. This could include written content, videos, images, or any other asset. (Here are some examples of content licensing).
Successful marketers recognize the need for owned, paid, and earned media in their content portfolios. Owned media is easy: you write it. Paid media is simple: you buy it. But earned media can be a stumbling block for many brands. That’s where content licensing comes in.
Content Licensing for Publishers
Having earned the trust of the premier media companies worldwide, our licensing team has decades of experience partnering with publishers to enhance and monetize your existing editorial strategies. We work with some of the largest lifestyle publications and soon-to-be tech giants.
With our insight and passion, we’ll not only create newfound revenue for you as a publisher. We’ll also introduce evergreen content that will grow your audience through SEO and cultivate sponsored/partnered content to keep your brand top of mind.
If you’re interested in a one-stop shop solution for implementing, growing, and protecting your content through licensing, reach out to our team.
EVG's ability to understand our specific needs and support us with the right media resources is key. Brian and his team are extremely hands-on, responding to our inquiries quickly and readily available. Any firms wishing to engage the US market will benefit greatly from EVG's expertise and Brian's vast network of connections.- Dan Cham, Roborock
I have worked with Brian and team numerous times over the past few years, their media portfolio and knowledge of the consumer electronics industry has been very helpful to me and my business. Brian has been able to provide multiple solutions to very specific needs for my business, I could not be happier with Enveritas...- Jim Langehennig, Samsung
I have had the opportunity to work with Brian and team with several organizations where I have run sales and marketing. They are professional, smart, and know how to best monetize a brand's assets to deliver revenue that would otherwise be lost. I would highly recommend them as they are a force at quickly connecting and driving sales.- Anthony Losanno, Freestar
Content Licensing for Brands
Recognition by trusted authorities helps you build stronger relationships with current and future customers. When your brand receives accolades or awards or its excellence is recognized by a well-established publisher, your audience needs to know about it through a visual such as award badges on your products.
If you’re new to content licensing or your team needs more bandwidth to handle promotional item requests, EVG can help. We’ll reach out on your behalf to ensure individual brands are on the same page and have what they need.
You’ve earned it. Let us help you increase sales traffic and properly leverage your earned content through licensing. Contact us.
What is sponsored content? Paid for by the sponsor, this premium content resembles the publication’s editorial and promotes a product through the publisher’s voice. Why is sponsored content important? Allowing another organization to publish your content can potentially give your brand’s expertise, products, or services exposure to an audience that you may not have otherwise reached. And in terms of SEO value, the hosting publication provides a valuable backlink to your own blog or website, raising its quality indicators and potentially bringing in more traffic.
Quality sponsored content is about creating relationships, which takes time. Through our vast network of partners, our licensing team can connect your brand with the right publishers and industry influencers to create a customized sponsored campaign.
verticals reached by EVG
publisher retention rate
year-over-year revenue growth