How we approach global search engine optimization

When we talk about SEO, we mean all the “organic” efforts that strategically improve your website’s performance on search engines. We’re not just after more clicks, but rather qualified, interested users who become customers.

Search is always evolving, especially now with AI disrupting the search results, and optimization isn’t a “one and done” thing. To be most effective, SEO needs to be an ongoing process. Looking at keyword rankings is just the beginning—the top of the funnel. Ultimately, we want to create long-tail optimization strategies that attract users all the way through the sales funnel. We produce content using our global network of subject matter experts in a variety of industries and in almost all languages. All of our content demonstrates the E.E.A.T. guidelines: experience, expertise, authoritativeness, and trustworthiness. 

Your content doesn’t need to just rank—it needs to rank where it matters. We’ll look for opportunities in the featured snippets and “People Also Ask” section of search results pages and take into account Google SGE updates to increase opportunities for your brand to be seen as Google’s “best answer” for users. 

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EVG helps clients with all the pieces and parts that influence search, including:

  • User experience
  • Technical SEO
  • Schema markup
  • On-site SEO
  • Links and reviews
  • Site speed
  • Citations
  • Internal linking strategy
  • MSEO in 35 languages
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Come up with a plan

After looking at your site, your competitors, and the search engine landscape for your market, we’ll come up with a plan to make your website more appealing to both search engines and users at all levels of the sales funnel.

If you’re a company focused on local business, wherever “local” is for you, we’ll help you be sure your Google My Business has all the right information, citations are correct, and local listings backlinks are optimized. If you’re less focused on local SEO and more concerned with national or international search, we’ll compare your efforts to your competitors to be sure all bases are covered.

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Let's Talk

Our services are clear, fairly priced, and transparent. Want to work with an agency that’s easy to understand? Drop us a line and we’ll provide you with a free consultation.

Contact EVG