Good or Bad, It’s Very Real – Your Employees on Social Media
Heard the rumor? Word is that everybody who works for you is actually in marketing. Most of us probably understand
Search Results for: emily smith
Didn't find what you were looking for? Try another search.
Do’s and Don’ts of Buyer Personas for Content Marketing
So you’re on board with the idea that meaningful content can help build your brand. But who’s the audience for
5 New (Mostly Free) Things on LinkedIn
If a rolling stone gathers no moss, social media doesn’t even collect spores. Even if you use a social media
Do You Write Good? Technique and Inspiration for Content Marketing Writers
Even as videos get a lot of play in content marketing circles (see what I did there?), as a writer
Are You Faking It? False Profiles in Social Media
I’m going to make a slightly embarrassing confession: I like my smile. It’s one of the parts of me I
Let’s Talk Business: Content Marketing on LinkedIn
What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have
An Explosive Love Affair – Books, Readers and Digital Marketing
This weekend heralded National Book Lovers Day. Like pretty much everything in the known universe, the world of books has
Poetic License – Lessons for Inspired Content Marketing
Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may
Stop Thinking So Much: Learning to Follow Through on Social Media
Am I the only one who feels like the prevailing wisdom on good social media behavior has been regurgitated until
LinkedIn Gets Contented
In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The
A Whirlwind Tour of Google’s New Tour Builder
Have you heard of Tour Builder from Google? It’s still in beta version and calls itself “a Google Earth experiment.”