How to Do a DIY Website Audit for Your Small Business
As 2015 wraps up, it’s time to set your marketing goals for 2016. With over 3.2 billion using the Internet,
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Seasonal Marketing Tips: Pumpkin Spice Everything
On Wednesday, September 23rd, the seasons shifted. The sun peeked happily from behind the clouds while a crisp breeze tugged
Marketing to New Moms
A little over six months ago, my world changed dramatically when my husband and I brought our baby boy home.
Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall
When things are going well, it’s easy to boast about your product or share information about your services. But what
Preparing for Black Friday (Week) Marketing
It’s almost here. Black Friday. If you love a good deal, it’s the day you’ve been waiting for the whole
Learning from Ridiculous yet Effective Crowdfunding Campaigns
How much would you pay for a bowl of boiled potatoes, diced onion, relish and some mayonnaise? Maybe two dollars?
7 Strategies for Replenishing Your Well of Blog Ideas
Fingers are poised. Computer screen is awash in white. Clock is ticking, reminding you of an encroaching deadline. Brain, however,
Well, That Escalated Quickly: How Content Fueled the French Revolution
Yesterday, a grand military parade marched the streets of Paris while flags of blue, white and red hung from trees
Top 5 Content Marketing Conferences
For any industry, attending a conference is a great way to ensure your company is keeping up with competitors; it’s
Learning from the Best Videos of Vine’s First Year
Last week, Vine turned one. While some of us (myself included) doubted that six-second films would catch on or offer
5 Ways to Beat Content Writer’s Block
I’m well acquainted with writer’s block. In undergrad and grad school, I studied English (read: I wrote papers like it