Top Ten Content Migration Mistakes
Irish author Oscar Wilde said, “Experience is simply the name we give our mistakes.” We agree because we’ve both made
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Winning ZMOT in 2016
We all know the world of content marketing changes daily. Ideas and trends from just a year ago now seem
8 Ways to Achieve Marketing Success with Video
How much time do you spend watching videos each day? If you’re like most adults in the U.S., the answer
Six Ways to Be Proactive with Your Online Presence (Because No One Likes a Tattletale)
I recently went to a movie theater with my boyfriend and his family. When we arrived, we realized the movie
8 Marketing Lessons from the 2015 Super Bowl Commercials
Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this
Santa and Sales: Why Nostalgia Makes for Merry Marketing
When I was growing up, the holidays meant driving around town looking at Christmas lights with mugs of hot chocolate,
Catching Content: Top 10 Attributes of Viral Marketing Campaigns
What do the Old Spice Man, the Evian babies and the Chipotle Scarecrow all have in common? We’ve all seen
Save Some Money, Ride the TravelPony: A Social Media Success Story
Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for
Simple College Math: Students + Blogging = Enrollment
Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage
Ok Google in Chrome Beta: The Progression of Voice Search
While we’re not quite at the level of the movie Her (yet), voice search is quickly becoming both more prevalent
Psychology in Marketing
Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens