Ethical Issues in Content and Social Media Marketing
The past two years have made it clear that what people read online has a direct impact on their lives.
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Recipe for a Great Content and Social Media Marketing Plan
Planning is an essential step for success when it comes to marketing. Too often, marketers shoot into the dark, casting
Social Media Marketing for Business Is No Longer Optional
Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,
Content and Social Media Marketing in the Manufacturing Industry
Does your manufacturing company want to broaden its audience base and establish itself as a thought leader in the industry?
10 Things CrossFit Can Teach You About Social Media Marketing
I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while
A Viral Social Media Marketing Campaign Worth Noting
Taco Bell is currently running what just may be the greatest social media marketing campaign of the fast food industry
Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of
Fitness Plans, Social Media and Marketing, Oh My!
We’re now more than four months into the New Year, and there’s a good chance those ambitious fitness plans you had in
2015 Social Media and Content Marketing Analytic Trends
What is the one thing that will become more important in 2015 for social media and content marketers? ROI (return
The Brand-Building Value of Content Marketing
When considering the value of content marketing, businesses tend to focus on quantifiable performance indicators—think social media engagement numbers and
How to Utilize Influencer Marketing in Your Earned Media
No doubt you’ve seen products sponsored by popular home chefs, DIYers, and other creators while scrolling through Instagram or Facebook.