Emily Smith

Good or Bad, It’s Very Real – Your Employees on Social Media

Heard the rumor? Word is that everybody who works for you is actually in marketing. Most of us probably understand

So you’re on board with the idea that meaningful content can help build your brand. But who’s the audience for

If a rolling stone gathers no moss, social media doesn’t even collect spores. Even if you use a social media

Even as videos get a lot of play in content marketing circles (see what I did there?), as a writer

I’m going to make a slightly embarrassing confession: I like my smile. It’s one of the parts of me I

What a transformation, from resume repository to content marketing monster. While surveys (like ones by the Content Marketing Institute) have

This weekend heralded National Book Lovers Day. Like pretty much everything in the known universe, the world of books has

Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may

Am I the only one who feels like the prevailing wisdom on good social media behavior has been regurgitated until