Kathleen Gossman

• Marketing
• Social Media
• Strategy

Small businesses often underestimate what it takes to succeed on a social platform like Instagram. It looks so easy. Post

• Social Media

The recent Facebook, Instagram, and What’sApp outage was a case study in just how many of us rely on social

• Marketing

In today’s ultra competitive healthcare market, patients have more choices than ever before. As we’ve seen during the pandemic, where

• Business Advice
• Marketing
• Strategy

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

• Strategy

As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.

• Marketing

Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton

• Marketing

Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a

• Marketing
• Technology

Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a

• Social Media

How many social media platforms can you name?  How many social media accounts do you use? If you’re an average