Kristen Jackson
Politicians Are A-Twitter About Social Media
Social media is now a given in political campaigns. A contender without a Twitter handle is hardly a contender at
Who Decides These Things? Great Grammar Battles in Content Marketing History
The next time you’re in the mood for a passionate debate, ask someone how they feel about the Oxford comma.
Getting Prickly About ROI
Whether you like it or not, content marketing and statistics go hand in hand. It’s hard to gauge an effect
‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story
I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick
Can You Use Native Advertising Without Being a Jerk?
Native advertising. While Marissa Mayer may tout it as the next big way to sell things on the web, the
Google Knows My Birthday (And Yours Too)
With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But
Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings
These past 12 months, I’ve been very in demand. Since August of last year, a worldwide group of retailers has