Kristen Jackson

Politicians Are A-Twitter About Social Media

Social media is now a given in political campaigns. A contender without a Twitter handle is hardly a contender at

Who Decides These Things? Great Grammar Battles in Content Marketing History

Who Decides These Things? Great Grammar Battles in Content Marketing History

The next time you’re in the mood for a passionate debate, ask someone how they feel about the Oxford comma.

Getting Prickly About ROI

Getting Prickly About ROI

Whether you like it or not, content marketing and statistics go hand in hand. It’s hard to gauge an effect

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick

Can You Use Native Advertising Without Being a Jerk?

Can You Use Native Advertising Without Being a Jerk?

Native advertising. While Marissa Mayer may tout it as the next big way to sell things on the web, the

Google Knows My Birthday (And Yours Too)

With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

These past 12 months, I’ve been very in demand. Since August of last year, a worldwide group of retailers has