Monica Guy
Blogging Best Practices II: How To Write For Busy Online Readers
Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can
Marketing in Ramadan: Gently Does It
This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Webinars: like Skyping your therapist
“Are webinars the best solution for my corporate training needs?” This is the second most common FAQ we hear from
Fresh eyes: insights from training an international content team
How do you keep 13 smart, experienced, international content managers engaged for two days and teach them something they didn’t
What Large Hotel Groups Could Learn From Sarova Hotels’ New Websites
I love working with Sarova Hotels. They’re an independent, family-owned company with four beautiful, “individual hotels for individual people” in
Psychology in Marketing
Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens
Digital Analytics: A Better Measurement Plan
Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for
Google Analytics for Busy Hotel Managers
Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code