Monica Guy

Blogging Best Practices II: How To Write For Busy Online Readers

Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can

Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in

The Realist’s Guide to Translation, Transcreation and Machine Translation

I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as

Webinars: like Skyping your therapist

Webinars: like Skyping your therapist

β€œAre webinars the best solution for my corporate training needs?” This is the second most common FAQ we hear from

Fresh eyes: insights from training an international content team

Fresh eyes: insights from training an international content team

How do you keep 13 smart, experienced, international content managers engaged for two days and teach them something they didn’t

What Large Hotel Groups Could Learn From Sarova Hotels’ New Websites

What Large Hotel Groups Could Learn From Sarova Hotels’ New Websites

I love working with Sarova Hotels. They’re an independent, family-owned company with four beautiful, “individual hotels for individual people” in

Psychology in Marketing

Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens

Digital Analytics: A Better Measurement Plan

Digital Analytics: A Better Measurement Plan

Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for

Google Analytics for Busy Hotel Managers

Google Analytics for Busy Hotel Managers

Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code