sara fraser
Top 5 Image Tools for Social Sharing
A good image can make the difference between a share and a drive-by, and social media demands you use images
Mayhem & Genius: Allstate’s Digital Campaign Dominates College Bowl
Last Thursday, the Internet blew up during the Alabama-Ohio State Sugar Bowl game. Sponsor Allstate aired a series of ads
Generation Z Called: They Said You Should Probably Get It Together
My son is eight. If I allowed it, he would spend most of his waking life watching videos of other
Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?
A recent Google search data report released by the BBC on September 23 lists the world’s 20 most searched-for universities.
Brand Identity: Part Two
In Part One we talked about the concepts behind developing a brand identity and the pieces and parts that make
Building a Brand Identity: Part One
Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,
The Bustle: Not for a 21st Century Woman
Yesterday, Bleacher Report founder Bryan Goldberg announced the launch of a new website, Bustle.com. His patronizing, endlessly offensive announcement was
Vapid tweets and Facebook failures
During my (long) time at Furman University, I was a bartender a few nights a week at Dougal Maguire’s, a
Pick your hard
There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like