sara fraser

Top 5 Image Tools for Social Sharing

A good image can make the difference between a share and a drive-by, and social media demands you use images

Mayhem & Genius: Allstate’s Digital Campaign Dominates College Bowl

Mayhem & Genius: Allstate’s Digital Campaign Dominates College Bowl

Last Thursday, the Internet blew up during the Alabama-Ohio State Sugar Bowl game. Sponsor Allstate aired a series of ads

Generation Z Called: They Said You Should Probably Get It Together

Generation Z Called: They Said You Should Probably Get It Together

My son is eight. If I allowed it, he would spend most of his waking life watching videos of other

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

A recent Google search data report released by the BBC on September 23 lists the world’s 20 most searched-for universities.

Brand Identity: Part Two

Brand Identity: Part Two

In Part One we talked about the concepts behind developing a brand identity and the pieces and parts that make

Building a Brand Identity: Part One

Building a Brand Identity: Part One

Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,

The Bustle: Not for a 21st Century Woman

The Bustle: Not for a 21st Century Woman

Yesterday, Bleacher Report founder Bryan Goldberg announced the launch of a new website, Bustle.com. His patronizing, endlessly offensive announcement was

Vapid tweets and Facebook failures

Vapid tweets and Facebook failures

During my (long) time at Furman University, I was a bartender a few nights a week at Dougal Maguire’s, a

Pick your hard

Pick your hard

There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like