Cheap Caribbean
Cheap Caribbean.com needed a content expert to optimize their site and the content at the same time they were building a new website. Their partner would need to research and curate the unique information required by travel agents, a consistent process for writing and formatting a large volume of content, and they needed it accomplished within four months.
452
Hotels researched and fact checked in 16 weeks
Conversion rate on the new site
Project Highlights
- Developed a detailed style guide to ensure a consistent tone, voice and style for the new website
- Developed a custom CMS and proprietary processes to mirror the active CheapCaribbean.com database
- EVG trained two new online content managers for CheapCaribbean.com once the site launched
Our Solution
We quickly assembled and trained a dedicated team of 17 writers, editors, and fact checkers to research, write, and edit optimized content that needed to perform well in organic search. The fact checkers also organized detailed factual variables for each hotel in order to assign them an icon for on-site search.
- 525 hotels completed within 16 weeks
- 29 additional hotels within 2 weeks
- Fact checkers called 554 hotels to verify all factual details
- Bronze Pearl Award winner for best ROI on a website relaunch
The Results
The client was pleased with the new content and shared these impressive metrics based on the performance of the new site:
- Unique visits were up 9% despite an overall industry decline of 10%
- Visits to the website were up 22% over the previous year
- Pageviews were up 47% post-launch
- Time on the site increased 25%
- Conversion rates were up 50% on the new site
- Bookings were up 40% since launch
