Fairmont
In 2014, Fairmont Hotels & Resorts, an international luxury hotel company, asked EVGMedia to manage the newly started Instagram accounts for two of its brands: Raffles Hotels and Swissôtel. As a long-term content partner, our team understands the nuances and differences between the brands (Fairmont, Raffles), and their target audiences.
93
Jump in Raffles Instagram followers in the first 4 months
Spike in Swissôtel Instagram account “likes” in the first 4 months
Project Highlights
- EVGMedia developed a monthly editorial calendar for each account
- A dedicated team crafted 3 weekly posts for each brand, including sourcing the images
- The EVGMedia team monitored, engaged with, and responded to comments from the brand’s followers
- We shared a monthly analysis of the metrics and performance of each account
Connecting with Your Audience Drives Results
By posting content specifically designed with the interests of each audience in mind, EVGMedia was able to grow each brand’s audience. Writers were careful to follow the specific tone, voice, and style for the brand. Our team chose images specifically to pique the interest of the identified audience types.
Great Results after 8 Months:
The Raffles Instagram account saw:
- A 280% increase in followers
- A 1,173% increase in likes
- A 605% increase in comments
The Swissôtel Instagram account saw:
- A 125% increase in followers
- A 310% increase in likes
- A 207% increase in comments
