Marketing

Future-Proof Your E-commerce: Optimize Your Product Pages for the Rise of AI-Powered Shopping

Just in time for peak online holiday shopping, Google has revitalized its e-commerce platform, aptly named Google Shopping. The platform

How Can Businesses Show Up in AI Answers?

This is part two of a two-part series on AI and digital marketing. The way we search for information is

AI and Search: What Businesses Need to Know

This is part one of a two-part series on AI and digital marketing.  Artificial intelligence (AI) is no longer just

2024 Google Leak Basics: What Companies Should Know

What Is the Google Leak, and What Does It Include?  On May 27, 2024, Rand Fishkin and Mike King made

Riding the AI Content Creation Wave with EVG Media

Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely

The Brand-Building Value of Content Marketing

When considering the value of content marketing, businesses tend to focus on quantifiable performance indicators—think social media engagement numbers and

Benefits of a Business Blog in 2024

In 2024, it seems like every business has a blog that’s churning out content. Adding another complication into the mix,

Examples of Content Licensing from EVGMedia and Our Partners

You probably see it more often than you realize — a company has won an award and uses a badge

Should You Use Stock Images in Your Content Marketing Efforts?

Stock images can be quite useful when it comes to content marketing. They provide companies with a convenient and often