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This blog is adapted from an EVG Media presentation given at HSMAI on Oct. 10, 2024. With easy rate comparisons

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• Social Media
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Digital marketing comprises – generally – the same overarching strategies that smart businesses use to grow an audience online, and

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Just in time for peak online holiday shopping, Google has revitalized its e-commerce platform, aptly named Google Shopping. The platform

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This is part two of a two-part series on AI and digital marketing. The way we search for information is

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• Thought Leadership

This is part one of a two-part series on AI and digital marketing.  Artificial intelligence (AI) is no longer just

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What Is the Google Leak, and What Does It Include?  On May 27, 2024, Rand Fishkin and Mike King made

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Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely

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When considering the value of content marketing, businesses tend to focus on quantifiable performance indicators—think social media engagement numbers and

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• Marketing
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In 2024, it seems like every business has a blog that’s churning out content. Adding another complication into the mix,