SEO

Hospitality Website Tips: Using Digital Marketing to Drive More Direct Bookings

This blog is adapted from an EVG Media presentation given at HSMAI on Oct. 10, 2024. With easy rate comparisons

Digital marketing comprises – generally – the same overarching strategies that smart businesses use to grow an audience online, and

Just in time for peak online holiday shopping, Google has revitalized its e-commerce platform, aptly named Google Shopping. The platform

Content marketing in B2B presents unique challenges, from lengthy sales cycles with hard-to-attribute conversions to capturing the attention of busy,

This past month, Google began rolling out its Broad Core Update. This particular iteration of the Helpful Content Update aims

The past year has seen a massive increase in AI adoption by companies worldwide. About half of companies in a

What Is the Google Leak, and What Does It Include? On May 27, 2024, Rand Fishkin and Mike King made

In some ways, doing research online has become more difficult. Partly, because there’s just so much junk to wade through.

Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely