Social Media

How to Utilize Influencer Marketing in Your Earned Media

No doubt you’ve seen products sponsored by popular home chefs, DIYers, and other creators while scrolling through Instagram or Facebook.

Infographics Are Crucial to Your Digital Marketing Strategy

If your marketing strategy doesn’t include infographics, then it’s time to change that. According to Demand Sage, “an infographic is

12 Instagram Tips for Success

Small businesses often underestimate what it takes to succeed on a social platform like Instagram. It looks so easy. Post

Social Media Etiquette Training for Employees

The recent Facebook, Instagram, and What’sApp outage was a case study in just how many of us rely on social

The Gordian Knot of Social Media

How many social media platforms can you name?  How many social media accounts do you use? If you’re an average

4 Tips for Keeping Your Social Media Strategy Accessible

Even superstars like Beyonce can’t escape the need to ensure their content marketing strategies are accessible for people from all

Why is Instagram Removing Likes?

Instagram is a unique place. It can bring us together in great ways, but as it has evolved over the

5 Tips for the Right Mix of Social Content

Too much straightforward self-promotion and you’re likely to lose your audience. Too many memes and they stop taking you seriously.

How to Create a Successful Social Media Calendar

All your marketing efforts, social media included, should be purposeful and strategic. You wouldn’t show up to record a TV