Strategy

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Digital marketing comprises – generally – the same overarching strategies that smart businesses use to grow an audience online, and

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As 2024 comes to a close, EVG Media (and many of you, we’re sure) is already well into our 2025

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In today’s competitive media landscape, publishers are continually searching for ways to expand the reach and revenue potential of their

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Content marketing in B2B presents unique challenges, from lengthy sales cycles with hard-to-attribute conversions to capturing the attention of busy,

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This is part two of a two-part series on AI and digital marketing. The way we search for information is

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This is part one of a two-part series on AI and digital marketing.  Artificial intelligence (AI) is no longer just

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One of the beautiful things about a website is how easy it is to update. There’s no need to wait

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The past year has seen a massive increase in AI adoption by companies worldwide. About half of companies in a

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What Is the Google Leak, and What Does It Include?  On May 27, 2024, Rand Fishkin and Mike King made