Strategy

Innovation, Tech, and the Gadgety Awards: An Interview with Helena Stone

In licensing, we like to think of awards as third-party product reviews. Awards given by  publishers represent their unbiased opinion.

Hospitality Website Tips: Using Digital Marketing to Drive More Direct Bookings

This blog is adapted from an EVG Media presentation given at HSMAI on Oct. 10, 2024. With easy rate comparisons

Digital Marketing Tips for Nonprofits: A Brief Guide to Maximize Your Impact

Digital marketing comprises – generally – the same overarching strategies that smart businesses use to grow an audience online, and

4 Content Licensing Trends To Watch in 2025

As 2024 comes to a close, EVG Media (and many of you, we’re sure) is already well into our 2025

Publishers: 3 Reasons Why You Should Outsource Your Content Licensing

In today’s competitive media landscape, publishers are continually searching for ways to expand the reach and revenue potential of their

Navigating Content Marketing Challenges in B2B: Lessons and Strategies for Success

Content marketing in B2B presents unique challenges, from lengthy sales cycles with hard-to-attribute conversions to capturing the attention of busy,

How Can Businesses Show Up in AI Answers?

This is part two of a two-part series on AI and digital marketing. The way we search for information is

AI and Search: What Businesses Need to Know

This is part one of a two-part series on AI and digital marketing.  Artificial intelligence (AI) is no longer just

Keep It Fresh: Why You Need an Annual Website Review

One of the beautiful things about a website is how easy it is to update. There’s no need to wait