Thought Leadership
Innovation, Tech, and the Gadgety Awards: An Interview with Helena Stone
In licensing, we like to think of awards as third-party product reviews. Awards given by publishers represent their unbiased opinion.
Hospitality Website Tips: Using Digital Marketing to Drive More Direct Bookings
This blog is adapted from an EVG Media presentation given at HSMAI on Oct. 10, 2024. With easy rate comparisons
EVG Media Featured in Article on 2025 Marketing Trends
“How can I use my degree?” It’s a question that many college students ask themselves as graduation approaches. For future
4 Content Licensing Trends To Watch in 2025
As 2024 comes to a close, EVG Media (and many of you, we’re sure) is already well into our 2025
Navigating Content Marketing Challenges in B2B: Lessons and Strategies for Success
Content marketing in B2B presents unique challenges, from lengthy sales cycles with hard-to-attribute conversions to capturing the attention of busy,
How Can Businesses Show Up in AI Answers?
This is part two of a two-part series on AI and digital marketing. The way we search for information is
AI and Search: What Businesses Need to Know
This is part one of a two-part series on AI and digital marketing. Artificial intelligence (AI) is no longer just
Keep It Fresh: Why You Need an Annual Website Review
One of the beautiful things about a website is how easy it is to update. There’s no need to wait
2024 Google Leak Basics: What Companies Should Know
What Is the Google Leak, and What Does It Include? On May 27, 2024, Rand Fishkin and Mike King made