Writing Tips and Tricks
Writing for Confusion: How to Avoid It and Improve Clarity in Your Writing
The other day, I was part of a conversation where a friend used the phrase “writing for confusion” to describe

Destination Content: How to Write it Best
At the beginning of January, I decided that I’d like to be a runner. Running is something I’ve never been

Should A Marketing Agency Care About Writing Great Content? (Yes!)
Recently, a coworker shared this really interesting video by Marcus Sheridan in which he discusses “Why Most SEO Companies Are
Choose Your Own Adventure: Five Ways to Multiclass as a Writer
You’ve decided to embark on the quest of a writer. There are many writers in the world, but none are
Strike the Right Balance in Content Marketing – Tips from Jerry Seinfeld
Jerry Seinfeld recently did an interview with The New York Times, and he had some important points about balance in
Important Content Writing Skill: How to Self-Edit
I know what you’re thinking: But everything I say is so important! When you’re facing a word count, it can
Gender-Inclusive and Neutral Language in Content
You might not think a lot about the pronouns you use when creating blog posts, but that’s a mistake. Using
Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content
When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go
But Is It True? Fact-Checking Your Content Before Hitting “Publish”
With all the hullabaloo about “fake news,” it’s more important than ever for publishers of online content to ensure that