Writing Tips and Tricks
Don’t Morph Yourself: Get a Copy Editor
As a college freshman, I rose earlier than my roommates, and in an effort to be considerate, I frequently got
Writing for Confusion: How to Avoid It and Improve Clarity in Your Writing
The other day, I was part of a conversation where a friend used the phrase “writing for confusion” to describe

Destination Content: How to Write it Best
At the beginning of January, I decided that I’d like to be a runner. Running is something I’ve never been

Should A Marketing Agency Care About Writing Great Content? (Yes!)
Recently, a coworker shared this really interesting video by Marcus Sheridan in which he discusses “Why Most SEO Companies Are
Choose Your Own Adventure: Five Ways to Multiclass as a Writer
You’ve decided to embark on the quest of a writer. There are many writers in the world, but none are
Strike the Right Balance in Content Marketing – Tips from Jerry Seinfeld
Jerry Seinfeld recently did an interview with The New York Times, and he had some important points about balance in
Important Content Writing Skill: How to Self-Edit
I know what you’re thinking: But everything I say is so important! When you’re facing a word count, it can
Gender-Inclusive and Neutral Language in Content
You might not think a lot about the pronouns you use when creating blog posts, but that’s a mistake. Using
Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content
When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go