USA TODAY Beauty & Wellness Awards

2026 USA TODAY Beauty & Wellness Awards

Earn USA TODAY Editor’s Pick Recognition

The USA TODAY Beauty & Wellness Awards celebrate products that are redefining beauty, wellness, personal care, and healthy living.

Each submission is considered by USA TODAY’s editorial team for Editor’s Pick recognition—an honor reserved for products that demonstrate exceptional innovation, performance, quality, and value.

From breakthrough skincare and cosmetics to supplements, wellness technology, and personal care, the program highlights products that stand out in today’s competitive marketplace.

Why Submit?

Earning USA TODAY Editor’s Pick recognition tells consumers your product has been identified by USA TODAY editors as one of the most noteworthy in its category.

Brands selected as an Editor’s Pick may receive:

  • Official USA TODAY Editor’s Pick recognition
  • Inclusion in USA TODAY Beauty & Wellness editorial coverage
  • National exposure across USA TODAY’s digital platforms
  • Opportunity to license the official USA TODAY Editor’s Pick badge for marketing and packaging
  • Increased credibility with consumers, retailers, media, and industry professionals
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What is USA TODAY Editor’s Pick?

USA TODAY Editor’s Pick is an editorial recognition awarded to products that distinguish themselves through excellence in innovation, performance, design, effectiveness, and overall consumer value.

Selections are made independently by USA TODAY editors through research, product evaluation, supporting documentation, expert input, and hands-on testing when appropriate.

Editor’s Pick recognition is intended to help consumers discover products that deliver exceptional experiences while recognizing brands that are advancing the beauty and wellness industry.

If you have any questions, please contact the team at EVG Media, and a representative will get back with you as quickly as possible.

Please note that while other companies may approach you, EVG Media is the only official licensing partner for the USA Today Beauty & Wellness Awards.

 

Ready to Earn USA TODAY Editor’s Pick Recognition?

Complete the submission form below and tell us why your product deserves editorial consideration. Every submission is reviewed independently by USA TODAY editors.

Submission fee: $350 per product

Your submission fee covers:

    • Editorial submission processing
    • Product intake and administration
    • Editorial research and evaluation
    • Consideration for USA TODAY Editor’s Pick recognition

Submission fees do not influence editorial decisions and do not guarantee that a product will receive Editor’s Pick recognition.

Each product requires a separate submission.

Please be patient. The form page make take a few seconds to update once you’ve submitted your entry. If you experience any issues or have any questions, contact EVG Media.

USA Today Beauty & Wellness Nominee Form

Tell Us About Your Nominee(s)

List the product's retail price in USD.
2026 launch dates only.
2026 dates only.

Maximum file size: 10MB

PDF is the preferred file format.
Name or link

Pricing

USA TODAY Award Product Submission

Per Badge: $350.00

Additional USA TODAY Award Product Submission

Per Badge: $350.00

Total

Additional Production Submissions

Please separate product names with commas.
If submitting multiple products, list the name and category of each product, separated by commas: Product Two Name Hair, Product ThreeName Bath/Body, etc.
If submitting multiple products, list the name and price of each product, separated by commas: Product Two Name $12, Product Three Name $10, etc.
2026 launch dates only. List the name and launch date of additional product submitted separated by commas: Product Two Name 2/10/26, Product Three Name 4/12/26, etc.
2026 dates only. List the name and embargo date of each additional product submitted separated by commas: Product Two Name 1/10/26, Product Three Name 2/12/26, etc.

Maximum file size: 10MB

PDF is the preferred format.
Name or link. List product name followed by preferred retailer: Product Two Name Retailer Name, Product Three Name Retailer Name, etc.

Your Information

Billing Address

Address
Address
City
State/Province
Zip/Postal
Country

Your Payment Information

Please enter your payment card information.

Submission Schedule

The USA TODAY Beauty & Wellness Editor’s Pick program accepts submissions on a rolling basis. Products may be submitted at any time during the editorial year and are reviewed as editorial schedules permit.

To be considered for the current editorial cycle, submissions are accepted beginning July 20 and must be received by December 1. We encourage submissions throughout the nomination window rather than waiting until the deadline.

Editorial Independence

USA TODAY maintains complete editorial independence throughout the selection process.
Submission fees support the administration of the awards program and do not guarantee recognition as a USA TODAY Editor’s Pick.

USA TODAY editors retain sole discretion regarding:

  • Products selected for review
  • Evaluation criteria
  • Editor’s Pick recognitions
  • Publication timing
  • Categories and editorial features

Products may be declined or removed if they do not meet USA TODAY’s editorial standards.

If Your Product Is Selected

Brands receiving USA TODAY Editor’s Pick recognition will be notified directly. Recognized brands may have the opportunity to:

  • Be featured in USA TODAY editorial content
  • License the official USA TODAY Editor’s Pick badge
  • Promote their recognition across advertising, packaging, websites, and social media
  • Purchase optional commemorative awards and marketing materials

Licensing opportunities are offered separately and are never required.