USA TODAY Editor's Picks
Editor’s Picks Best New Products 2026
Earn USA TODAY Recognition
The USA TODAY Editor’s Picks Best New Products 2026 recognizes the year’s most noteworthy consumer product introductions and innovations across the major lifestyle categories covered by USA TODAY.
Rather than focusing on a single product category, Best New Products brings together standout products identified through USA TODAY Editor’s Pick programs, editorial coverage of major industry events, independent product discovery and direct brand submissions.
The annual feature answers one question:
What were the best new consumer products introduced this year?
Why Submit?
Submitting a product for USA TODAY Best New Products gives brands an opportunity to have a new or significantly updated product considered for USA TODAY’s annual roundup of the year’s standout consumer products.
Eligible products may include products submitted directly for editorial consideration as well as products previously recognized through an Editor’s Pick program, featured through USA TODAY editorial coverage or independently identified by USA TODAY editors.
Products selected may receive:
- Recognition as a USA TODAY Best New Product
- Inclusion in USA TODAY editorial coverage
- National exposure across USA TODAY’s digital platforms
- An opportunity to license the official USA TODAY Best New Products recognition
- Increased credibility with consumers, retailers, media and industry professionals
What is USA TODAY Best New Products?
USA TODAY Best New Products is the annual editorial culmination of the USA TODAY Editor’s Pick series.
Throughout the year, USA TODAY publishes Editor’s Pick recognition across individual consumer categories and covers important product launches and industry events. Best New Products brings those programs and editorial discoveries together into a single year-end feature recognizing the products that defined the consumer marketplace.
If you have any questions, please contact the team at EVG Media, and a representative will get back with you as quickly as possible.
Please note that while other companies may approach you, EVG Media is the only official licensing partner for USA TODAY Editor’s Picks Best New Products 2026.
Ready to Submit Your Product for Consideration?
Complete the submission form below and provide the information needed for USA TODAY editors to consider your product. All products must be submitted through this form; physical product samples are not required.
Every submission is reviewed independently by USA TODAY editors.
Submission fee: $350 per product
Your submission fee covers:
-
- Editorial submission processing
- Product intake and administration
- Editorial research and evaluation
- Consideration for USA TODAY Best New Products recognition
Submission fees do not influence editorial decisions and do not guarantee that a product will receive recognition.
You may submit up to three products at one time on this form.
Please be patient. The form page make take a few seconds to update once you’ve submitted your entry. If you experience any issues or have any questions, contact EVG Media.
Submission Schedule
The USA TODAY Best New Products 2026 program accepts submissions beginning August 18, 2026.
To be considered for the 2026 Best New Products editorial feature, submissions must be received by October 30, 2026.
The USA TODAY Best New Products editorial feature is scheduled to publish November 5, 2026.
We encourage submissions throughout the nomination window rather than waiting until the deadline.
Editorial Independence
USA TODAY maintains complete editorial independence throughout the selection process.
Submission fees support the administration of the awards program and do not guarantee recognition as a USA TODAY Best New Product.
USA TODAY editors retain sole discretion regarding:
- Products selected for review
- Evaluation criteria
- Products recognition
- Publication timing
- Categories and editorial features
Products may be declined or removed if they do not meet USA TODAY’s editorial standards.
If Your Product Is Selected
Brands receiving USA TODAY Best New Products recognition will be notified directly. Recognized brands may have the opportunity to:
- Be featured in USA TODAY editorial content
- License the official USA TODAY Best New Products recognition
- Promote their recognition across advertising, packaging, websites and social media
- Purchase optional commemorative awards and marketing materials
Licensing opportunities are offered separately and are never required.
What Products May Be Submitted?
USA TODAY Best New Products recognizes noteworthy new consumer products and significant product innovations from across the consumer marketplace.
To be eligible for consideration, a product must have launched within the past 12 months or undergone a significant update, redesign or other meaningful change within the past 12 months.
All products must be submitted through this online entry form. Physical product samples are not required and should not be mailed. Editors will consider the information, images, supporting materials and links provided as part of the submission.
Products may come from consumer categories including, but not limited to:
- Beauty & Wellness
- Home & Outdoor
- Sleep
- Consumer Technology
- Toys & Games
- Grocery Products
- Pet Care Products
- Other
Best New Products is not limited to products previously recognized through an Editor’s Pick program. Products may be considered regardless of where they were first discovered.
What Editors Consider
Products may be evaluated using a combination of factors, including:
- Innovation
- Quality
- Performance
- Consumer value
- Significance of the product introduction
- Overall consumer experience
Editors may also consider supporting research, independent reviews, third-party testing, previous recognition and the product’s position within the broader marketplace.
Best New Products is intended to recognize the year’s most significant consumer product introductions across categories, regardless of how the product entered USA TODAY’s editorial pipeline.