Chasing a Digital Unicorn
The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you
Search Results for: Kathleen Gossman
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Buh-Bye and Thank You, 2020!
It’s December. In a normal year, we would be speeding through a jam-packed holiday season. Parties, family traditions, shopping, and
Is There a Hole in Your Content Strategy?
Recently, something sparked a long-buried memory of a folk song I learned in elementary school. I knew the first line,
How EVG Team Members Are Helping Their Communities
As we face this global pandemic, it’s easy to give in to fear and be paralyzed by it. There are
Is Your Digital Marketing Strategy Telling the Right Story?
Stories are powerful tools. Humans are hardwired to tell stories and to want to hear them. Successful brands recognize the
Content is No Longer King
It’s time to admit Content is no longer King. Let’s face it, we’re drowning in content. It’s the easy answer
Senior Living Marketing: Boomers Continue to Break the Mold
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone
Top Ten Content Migration Mistakes
Irish author Oscar Wilde said, “Experience is simply the name we give our mistakes.” We agree because we’ve both made
The Power of Trust: Why Your Content Marketing Fails
Judging by the content that’s out there, content marketing appears to be all about generating content in the hopes it’ll
Important Native Advertising News: FTC Sets Precedent
You might have missed a news story about Lord & Taylor, the Federal Trade Commission and a certain paisley dress
Effective Content Strategy: 5 Rules for a First Date
How many first dates have you had? Five? Ten? Too many? We’ve all been there. It’s awkward. It’s stressful. But