Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

AI and Search: What Businesses Need to Know

This is part one of a two-part series on AI and digital marketing.  Artificial intelligence (AI) is no longer just

Keep It Fresh: Why You Need an Annual Website Review

One of the beautiful things about a website is how easy it is to update. There’s no need to wait

Google Still Wants You to E.E.A.T.: SEO Best Practices in 2024

This past month, Google began rolling out its Broad Core Update. This particular iteration of the Helpful Content Update aims

3 Ways to Use AI in SEO (and Tools That Rock!)

The past year has seen a massive increase in AI adoption by companies worldwide. About half of companies in a

2024 Google Leak Basics: What Companies Should Know

What Is the Google Leak, and What Does It Include?  On May 27, 2024, Rand Fishkin and Mike King made

Passing on the Spam: A Quick & Dirty Recap of Google’s Recent Updates

In some ways, doing research online has become more difficult. Partly, because there’s just so much junk to wade through.

Riding the AI Content Creation Wave with EVG Media

Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely

The Brand-Building Value of Content Marketing

When considering the value of content marketing, businesses tend to focus on quantifiable performance indicators—think social media engagement numbers and

Benefits of a Business Blog in 2024

In 2024, it seems like every business has a blog that’s churning out content. Adding another complication into the mix,

EVG Media Welcomes Allison Mertens as Marketing Director

EVG Media Welcomes Allison Mertens as Marketing Director

Greenville, SC – January 30, 2024 – EVG Media, a global digital strategy company based in Greenville, SC, is pleased

A Website Content Creator’s Guide to Using H Tags

What Are H Tags? H tags, also known as headers, are HTML elements used to organize web page content. They