You probably see it more often than you realize — a company has won an award and uses a badge or logo to show it off online or in a commercial on television. Or a company may display a specific quote about a product or service to promote it.
Some examples of content licensing are:
- Written content licensing: If a website wants to use content that another brand has created, it needs a formalized agreement to use that content for a period of time.
- Logo licensing: When a brand wins an award, such as a Gadgety Award for “Best Kitchen Gadget of 2024,” that brand wants to let the world know about their product’s achievement by displaying a badge on their product! These award logos have been licensed by the company conferring the award, giving the product’s company the right to feature the award logo on their package.
- Video or image licensing: Image and video licensing gives you the right to use someone else’s images and videos in your content or ad without violating their copyright for the material.
Here are some actual examples of content licensing from EVGMedia’s licensing team!
In these examples, EVG facilitates a licensing agreement between the owner of the content and the one who wants to use it. Here are some additional examples of content licensing agreements that EVG has managed for our clients:
Award-Winning Credit Cards
EVG acts as a licensing agent for 10Best, so when Bank of America and Allegiant World Mastercard won two of the USA Today 10Best Reader’s Choice awards for best credit cards, they entered a licensing agreement with EVG to license the award logo and display it on their own websites and apps.
Neutrogena’s makeup remover wipes were awarded a reader’s choice award by totalbeauty.com. To display that award on their website, they licensed the logo through EVG.
At a German consumer electronics show, IFA, the Razer’s Blade Stealth 13 was recognized as a “Best Gaming Laptop Of IFA 2019.” To show off their award, Razer licensed the logo through us.
Rather than describe the Neo QLED 8K TV in their own words, Samsung licensed quotes, reviews, a logos from other experts who had reviewed their product already. This lends expertise and authority to consumers looking for the best product.
Licensing agencies can work for both brands and publishers to promote products and services and generate new revenue streams. Whether you’re a business with content to license or you want to license content from another source, consider using an agency to meet your marketing objectives. With 18 years of experience in licensing and a vast network of partners, EVGMedia can help you leverage your earned media. Contact us today.
Laura Lee – SEO Director & Account Manager