Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Don’t Morph Yourself: Get a Copy Editor

As a college freshman, I rose earlier than my roommates, and in an effort to be considerate, I frequently got

Should You Use Stock Images in Your Content Marketing Efforts?

Stock images can be quite useful when it comes to content marketing. They provide companies with a convenient and often

How to Utilize Influencer Marketing in Your Earned Media

No doubt you’ve seen products sponsored by popular home chefs, DIYers, and other creators while scrolling through Instagram or Facebook.

3 Tips on Managing Creatives

You rely on the work of creatives—designers, writers, videographers to name a few—to sell products and services, to get your

Infographics Are Crucial to Your Digital Marketing Strategy

If your marketing strategy doesn’t include infographics, then it’s time to change that. According to Demand Sage, “an infographic is

SGE, AI and the Evolving Face of Search (Part 1)

SGE, AI and the Evolving Face of Search (Part 1)

Before we explore the intersection of SGE, AI and Search, consider a real-world scenario: Let’s say you’re looking to surprise

SGE, AI and the Evolving Face of Search (Part 2)

SGE, AI and the Evolving Face of Search (Part 2)

Where & how does SGE use product reviews? In terms of how SGE may use product product reviews on search

SGE, AI and the Evolving Face of Search (Part 3)

SGE, AI and the Evolving Face of Search (Part 3)

Positioning review content to appear in the SGE carousel Our testing has shown a strong correlation between the top organic

And now…EVGMedia!

FOR IMMEDIATE RELEASE EnVeritas Group 1 May 2023 EnVeritas Group Announces Name Change to EVGMedia Greenville, South Carolina, May 1,

EVGMedia Recognized as a “Most Loved Workplace”

EVGMedia Recognized as a “Most Loved Workplace”

A Most Loved Workplace, Two Years Running! In July of 2022, the EVG Team, which includes storytellers, strategists, analysts, writers,

When Do I Use Machine Translation?

Though machine translation has not yet succeeded in making human translators 100% obsolete, the technology has made — is still