If your marketing strategy doesn’t include infographics, then it’s time to change that. According to Demand Sage, “an infographic is 30 times more likely to be read than an article with the same content.” With that in mind, here are several ways you can use infographics successfully in your marketing strategy:
Infographics Catch Attention on Social Media
Infographics are one of the most shareable types of social media content for good reason. On social media, you have seconds to make an impact. Long-form written content is not going to work. Infographics can convey the same information as written content more quickly and efficiently, and a visually striking graphic is more likely to be shared among social media users. Make sure you use good hashtags, too! And if possible, add a link to where the infographic lives on your website to get more traffic back to where users can convert.
Infographics Are a Great Way to Repurpose Content
You have a blog or piece of editorial content that performs well and has great info. If it’s only in written format, though, you’re missing an opportunity to get more bang for your buck. Repurpose that content into other formats like videos, reels, and infographics! Publish those on new pages, link them together, and publish the different formats on different platforms (YouTube for video, Instagram for reels, and any visual platform for infographics: Instagram, Pinterest, LinkedIn, Facebook, your blog, etc).
We recently created content for one of our partners, RAVE Computer, for their RenderBEAST high-powered computer. To get more traction out of the information, we also created two infographics that could be shared on social media or used in presentations at events to get even more eyes on the content!
Infographics Condense Long/Difficult Information
When the CHIPS and Science Act was passed in 2022, the information was long, detailed, and difficult to understand. We created written content for one of our clients, but we realized we could make it even more accessible with an infographic. This works in any industry! Here are some example topics where an infographic could work well:
- Hospitality: An itinerary of the best stops on a road trip
- Legal: A breakdown of an important case
- Technology: Evolution of a particular product/tech innovation
- Health: Important updates about an illness or new treatment
- Manufacturing: Update on the semiconductor industry
- Staffing: X careers set to grow in the next year
- Education: Breakdown of students demographics/majors at a particular school
How to Begin with Infographics
If you’re not a designer and don’t know where to start, keep it simple. We recommend the following:
- Pick the content you already have that performs best or has the best information
- Create an infographic (or hire a great graphic designer to do it) using that content as the source
- Post the infographic on your social media platforms with your thoughts as a subject matter expert
- Link back to your own website content
- Track success
And we’re pros at this! Let us know if we can help you create an infographic strategy!