Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Every day, I get to interact and collaborate with a team of extremely smart, content-savvy professionals – an A-list group,

Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a

Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a

How many social media platforms can you name? How many social media accounts do you use? If you’re an average

The afternoon matchup between the Pirates and Cubs began ordinarily enough. Until the top of third inning, that is. The

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any

Think of a really great leader that you’ve known. Got it? Now think, what made them so great? What were

The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you

Each business and industry may have different goals for their Google Ads account. For example, a business that is just