The Correlation Between Quality Content and Customer Service in the Hospitality Industry
Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in
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Is Quality Content an Endangered Species?
I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,
6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value
Quality Content & Constant Consideration
Generation C & Constant Consideration The friendly folks at Google launched Think Insights a few weeks back, giving online marketers
Creating Quality Higher Education Content
It’s essential for institutions of higher education to create great content. Not only do prospective students look at higher ed
How Penguin Rewards Quality Online Content
We’ve laughed at the commando antics of the penguins in Madagascar, and were touched by their story in The March
Managing a Large-Scale Content Project
In this whitepaper, Managing a Large-Scale Content Project: Best Practices, we discuss the challenges of overseeing the production, workflow and
The Brand-Building Value of Content Marketing
Content marketing is an investment in brand equity. Consider that a piece of content is a durable asset that helps
Key Elements of Narrative and How to Use Them in Your Content Marketing
Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements
Don’t Create Content for Its Own Sake
One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.
The Importance of Storytelling in Your Content Marketing Strategy
Have you ever wondered why so many of us are familiar with the fairytales of Mother Goose or the Brothers