EVG Media Welcomes Allison Mertens as Marketing Director
Greenville, SC – January 30, 2024 – EVG Media, a global digital strategy company based in Greenville, SC, is pleased to welcome Allison Mertens as its inaugural Marketing Director. In this capacity, Mertens will be responsible for the development and implementation of marketing strategies and plans for both the U.S. and abroad. She will ensure that EVG’s offerings of SEO-focused content, licensing, and digital media solutions reach brands throughout the region and the world.
“Allison has an extensive background in the marketing industry and in those of our clients, including hospitality, communities, and healthcare,” said Travis Seward, Chief of Staff. “After our most successful year in 2023, everyone at EVG is excited to have someone with her professional knowledge and experience on our team—and her energy and enthusiasm will help us continue our sustained pattern of growth.”
Before joining EVG Media, Mertens served as SVP, Corporate Growth for Crawford, a marketing strategy company, where she oversaw business development since 2017. Mertens brings over 25 years of marketing and branding expertise along with experience in agency management. Her varied background includes marketing strategy, media, market research, as well as B2C and B2B marketing and advertising. She also served as Director of Business Services for Infinity Marketing and Director of Marketing and Communications for what is now Windstream Communications. Additionally, she spent several years in Washington, D.C. in political advertising and in New York City where she worked for a worldwide management consulting firm.
“It’s a great time to join EVG Media because its offerings and team have incredible growth potential,” said Mertens. “The strength of the business with the momentum we’re seeing in this market puts us on an upward trajectory. I am excited to work in this industry with such a talented group of people.”
A native of Greenville, Mertens has been deeply involved in the Greenville community throughout her career, including currently serving as President-Elect of the Greenville Professional Women’s Forum and Alumni Regional Chair for Williams College, her alma mater. Mertens is a Riley Fellow at Furman University, a Franciscan Forum Fellow, a graduate of Leadership Greenville, and a recipient of Greenville’s Best and Brightest award. She is the former Sustainer Advisor for the Junior League of Greenville, former board chair of the Carolinas Chapter of the MS Society, and a past board member of the St. Francis Foundation and the Friends of the Greenville Zoo.
About EVG Media
EVG Media is a digital strategy marketing company with offices in Greenville, SC and London. It provides SEO-focused content, licensing, and digital media solutions for brands throughout the world. With capabilities in over 35 languages and partnerships with multiple media partners, we help clients increase brand awareness and grow their audiences. For more information, please visit our website at www.evgmedia.com.
