How is Content Marketing Changing the Game of Public Relations (PR)?
Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of
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Blogging: Best Practices
Successful blogs combine the principles of effective writing with the elements of user-friendly website design. Good writing is about providing
Pick your hard
There are easy things. Pizza is easy. Sweatpants are easy. Ad buys are easy. And there are difficult things, like
Google Quality Raters and Penguin 2.0
Google makes no secret about their agenda to eliminate SERP spam and deliver users the best, most relevant results to
Penguin 2.0: Get your house in order
Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,
The Worst Meatball Sandwich: How to Make the Most of Online Reviews
“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle
The Smart Way to Localize Your Website
You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,
Health and Google: A Unique Search Experience
The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,
Is Content a Commodity?
If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with
Search and the Health Industry
In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve
How to Write for Mobile Sites
A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your