Social Media Analytics Tools
The looming question from any marketing manager is, “Is social media worth it?” Or, “Can we measure social media’s ROI?”
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Clemson and EVG Partner for Social Media Essentials Courses
Announcing Social Media Essentials Clemson University and EnVeritas Group recently announced plans for a series of social media training sessions
Learning from the Best Videos of Vine’s First Year
Last week, Vine turned one. While some of us (myself included) doubted that six-second films would catch on or offer
Twitter as a News Source
I try to stay up to date when it comes to politics and current events. In recent months, I’ve become
The Revival of MySpace: Is It Here to Stay?
Let me tell you a story: Before Facebook became the popular and well-oiled social media machine that it is now,
Beyond a Trend: How Social Media Continues to Evolve
For years, we’ve been making predictions and counting down the days to the end of Facebook’s reign over social media.
Should You Separate Your Work and Personal Identities?
I have two separate Twitter accounts and two separate Google+ accounts. I tweet and post regularly from all of them.
How Does Your Target Audience Talk?
In ancient Greek times Aristotle wrote about rhetoric, or the art of persuasion. Much of his writing still holds true
Google Knows My Birthday (And Yours Too)
With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But
Why You Should Focus on Mobile Video Content
By the time you finish reading this article, millions of Internet users around the world will have finished watching a
Battling Goliath: Bing vs. Google in the Search War
Do you Bing it or Google it? I’ll be honest – I can’t imagine ever responding to a question with