Etude de cas marketing de contenu : Sofitel
OBJECTIF : Sofitel avait besoin d’un partenaire pour créer, optimiser, localiser et gérer le contenu des sites web de leurs
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Lessons from Boston
The first Manufacturing Marketing Innovation conference sponsored by EnVeritas Group, Clemson University, Merge and PR Newswire took place on April
3D Imagery and the Role of the Biomedical Visual Communicator in Biotechnology
Seeing is believing…or more importantly, understanding. The saying is never truer than when the content that you have to believe
Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of
The web analytics mire: What matters, what doesn’t, and how you can stop spinning
I despise web analytics. Does that surprise you? Maybe, if we’ve never met and you don’t know that I’m an
Beware: You Can’t Trust the Internet
It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why
Throw Tradition Out the Window
Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return
Digital Customer Service and the Demise of the Greeter
Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore. Well, perhaps in some locations,
How to Write for Mobile Sites
A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your
Are You Ready for the Future
Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced
5 Tips for Optimizing Facebook’s Graph Search for Marketing
Anytime a major social media brand rolls out a new product, businesses take note. This time, the response is warranted.