Irja Howie

Why Your Buyer Personas Aren’t Effective

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why

I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision

Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a

During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,

Close your eyes and take a moment to mentally run through the content on each of the pages on your

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block. SlideShare,

It seems that everywhere you look, whether it’s on television, a print ad in a magazine, or while browsing the

By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with