Kathleen Gossman

Chasing a Digital Unicorn

The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you

It’s December. In a normal year, we would be speeding through a jam-packed holiday season. Parties, family traditions, shopping, and

Recently, something sparked a long-buried memory of a folk song I learned in elementary school. I knew the first line,

Stories are powerful tools. Humans are hardwired to tell stories and to want to hear them. Successful brands recognize the

It’s time to admit Content is no longer King. Let’s face it, we’re drowning in content. It’s the easy answer

According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone

Did you know 83% of Americans (21-years-old and up) live within 10 miles of a craft brewery? Greenville, rather the

Cell phones started as a way to talk to someone without being tied to a landline. WOW, I can call

Did you see the news stories about Marriott and China? The hotel company sent an email questionnaire to its rewards