Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

A Midsummer Night’s Selfie

I went to a theatre-in-the-round production over the weekend here in Greenville—a zany take on Bill’s A Midsummer Night’s Dream.

Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in

7 Reasons Content Marketing Plans Fail

7 Reasons Content Marketing Plans Fail

With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content

Content Marketing: Universal Studios and Disney World

Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along

Why You Should Be Using Hashtags

Why You Should Be Using Hashtags

# You’ve seen this symbol. It’s the number sign right? Or wait; aren’t they calling it a hashtag nowadays? This

Facebook, Ethics and You

Facebook, Ethics and You

Did Facebook deliberately manipulate the news feeds of 700K of its users this past January? Looks like it. The news

Save Some Money, Ride the TravelPony: A Social Media Success Story

Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for

EnVeritas Group CEO Attends SIBF Minnesota Briefing

Brice Bay, CEO EnVeritas Group, returned to the EVG Greenville offices on Monday after spending the previous week traveling for

Unique Selling Points and Super Powers

For me, summer means two things: absurd heat and superhero movies. Having already fallen in love with X-Men: Days of Future Past and Captain

Poetic License – Lessons for Inspired Content Marketing

Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may

Responsive Web Design Matters for Content Marketing

Responsive Web Design Matters for Content Marketing

With the increase in people accessing the web via mobile devices, responsive web design has seen a sharp rise in