Campfire
A Content Blog by EVG
But Wait! There’s More… to Infomercial Content
I love infomercials. I always have, for as long as I can remember. There is just something simultaneously amusing and
A Midsummer Night’s Selfie
I went to a theatre-in-the-round production over the weekend here in Greenville—a zany take on Bill’s A Midsummer Night’s Dream.
Marketing in Ramadan: Gently Does It
This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in
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7 Reasons Content Marketing Plans Fail
With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content
Content Marketing: Universal Studios and Disney World
Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along
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Why You Should Be Using Hashtags
# You’ve seen this symbol. It’s the number sign right? Or wait; aren’t they calling it a hashtag nowadays? This
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Facebook, Ethics and You
Did Facebook deliberately manipulate the news feeds of 700K of its users this past January? Looks like it. The news
Save Some Money, Ride the TravelPony: A Social Media Success Story
Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for
EnVeritas Group CEO Attends SIBF Minnesota Briefing
Brice Bay, CEO EnVeritas Group, returned to the EVG Greenville offices on Monday after spending the previous week traveling for
Unique Selling Points and Super Powers
For me, summer means two things: absurd heat and superhero movies. Having already fallen in love with X-Men: Days of Future Past and Captain
Poetic License – Lessons for Inspired Content Marketing
Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may